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-- Hey AJ, It’s Saturday, Towel Boy and Upcoming Hey AJ, It’s Bedtime to be Available in Retailers Across U.S. and Canada --

-- Super Bowl Champion and Green Bay Packers Tight End to Launch Comics, Graphics Novels and More with Joe Books  –

CHICAGO & TORONTO – SEPT. 14, 2017 – The Imagination Agency (, the children’s-focused multimedia agency founded by NFL star and Super Bowl Champion Martellus Bennett, announced today a co-publishing and book distribution deal with Joe Books, the leading independent publisher of graphic novels, comics and children’s books. Through the deal, Joe Books will begin immediate distribution of Bennett’s debut children’s book, Hey A.J., It’s Saturday, as well as the forthcoming sequel, Hey A.J., It’s Bedtime and the Imagination Agency’s debut graphic novel, Towel Boy.


Through the partnership, the Imagination Agency’s current and upcoming catalog will be available for purchase in bookstores and retailers across the U.S. and Canada. The Imagination Agency and Joe Books will also collaborate on a number of upcoming book projects. From its inception, Joe Books has created exciting and innovative books that kids love to read, featuring their favourite characters from the best entertainment properties in the world.

 “Martellus Bennett’s books aren’t only fun and beautiful, they also have a singular and necessary voice,” said Steve Osgoode, President of Joe Books. “It’s our pleasure to bring these projects to the audience that they deserve.”


"I am super excited about this partnership with Joe Books as it allows us to continue to bring diversity and awesomeness to the children's book world,” said Bennett. “I'm looking forward to creating new stories as well as spreading bold and creative ideas. It has always been my dream to take as many families as possible on great adventures, I believe this partnership is gigantic step in the direction of making that dream come true.”


Founded by Bennett, Chief Director of Awesomeness, the Imagination Agency creates multimedia content designed to inspire kids to dream bigger and imagine more. Each Imagination Agency project aims to impart the value of creativity and imagination in the next generation.


Launched in June 2016, Hey A.J., It’s Saturday is the debut of the Imagination Agency’s cornerstone Hey A.J. series. Inspired by Bennett’s daughter, the Hey A.J. series tells the story of an imaginative girl who finds strange and exciting worlds using the power of her imagination. The highly anticipated Hey A.J., It’s Bedtime will share A.J.’s adventures when the lights go out and it’s time for bed.


In time for the 2017 NFL season, the Imagination Agency introduced its first comic book, Towel Boy. The quirky adventure comic follows Buzz, who will do anything to make the football team, even becoming the team towel boy. Towel Boy will be a four-issue series released over the course of the NFL season, with a special commemorative issue available for the Super Bowl.


Through the Imagination Agency, Bennett has also created the free Hey A.J., It’s Saturday interactive app, Skydiver McGuire, a 10-inch vinyl collectible figure based on his secret agent alter ego, and Zoovie, its first animated short film about an optimistic penguin on a mission to make blockbuster movies.


For more information on the Imagination Agency, visit or follow on Instagram (@TheImaginationAgency) and Twitter (@ImaginationAgcy).



Founded by creative visionary, Super Bowl Champion and Green Bay Packers tight end Martellus Bennett, the Imagination Agency ( is a wondrous group of monsters and imaginary friends tasked with creating, drawing, writing and imaginating fantastical adventures for kids all over the world. The Imagination Agency is committed to creating kids’ next great adventures by creating multi-media projects that encourage kids to dream more and imagine bigger. To date, the Imagination Agency has created books, apps, animated films and more. For his work with the Imagination Agency, Bennett has been named to Forbes’ 30 Under 30 and Adweek’s Creative 100 lists.